COMBINE CORE COURSES WITH ELECTIVES TO MEET YOUR INDIVIDUAL NEEDS
Complete your degree in two years or less. Learn side-by-side with Dallas professionals in small class sizes, build your network, and gain hands-on knowledge through a project, thesis or internship in a Top 4 media market.
SMU’s flexible advertising program is designed for marketing professionals who want to enhance knowledge, or those wanting career preparation while keeping options open. With small class sizes, industry professionals and leading academics as instructors, the Temerlin Advertising Institute promises unique networking opportunities and an applied education for real-world impact.
6 CORE + 6 ELECTIVES = 36 CREDIT HOURS
SELECT FOUR: CORE COURSES
Marketing Communications Management
Consumer Insight & Persuasion
Advertising as a Cultural Force
Social Media Engagement Strategies
SELECT ONE: RESEARCH OR ANALYTICS
Metrics of Success
Qualitative/Quantitative Research
Advanced Research Project
SELECT ONE: CAPSTONE EXPERIENCE
Advertising Campaigns Course
Thesis
Executive Internship
SELECT SIX: ELECTIVES
Cultural Intelligence in Advertising
Strategic Promotion Management
Contemporary Practices in Strategic Planning
Discovery courses: Dallas Ad Industry, New York City Ad Industry, and SXSW
Directed Study
Practicum: Executive Internship
Account Management
Responsibility and Social Entrepreneurship
International Advertising
Creativity, Art, and Problem-Solving
Account Planning
Hands On with Analytics
* The above courses are ‘examples’ of electives and are offered based on semester (fall/spring), faculty availability, and course demand.
APPLICATION INFORMATION:
Admission to the graduate program in Advertising is very selective. Applicants are expected to have an excellent undergraduate record in advertising or a related field. Previous work experience is desirable. Applicants from other disciplines will be considered provided they can show a keen interest in pursuing a career in advertising, prerequisite courses may be required on a case by case basis. Application to the Temerlin Advertising Institute is required for consideration.
