ON YOUR SCHEDULE
Make yourself more marketable as a communications professional. Stay current, build your leadership acumen, and be recognized for bringing innovative ideas back to work.
Whether you see yourself in senior management, or value the skills to lead your own agency, TAI faculty members have been there. Share one night a week with industry leaders and acclaimed academics to prepare yourself for your next step.
Strategic Advertising Specialist Certificate Program (6 Courses)
COMBINE CORE COURSES WITH ELECTIVES TO MEET YOUR INDIVIDUAL NEEDS
Take one or more evening classes that fit your schedule
Topics based on your interests and needs
Small classes build your professional network
Earn graduate credit without a full-time commitment
Stack credits toward a certificate as a Strategic Advertising Strategist.
SELECT ONE: RESEARCH OR ANALYTICS
Metrics of Success
Qualitative/Quantitative Research
Advanced Research Project
SELECT TWO: CORE COURSES
Marketing Communications Management
Consumer Insight & Persuasion
Advertising as a Cultural Force
Social Media Engagement Strategies
SELECT THREE: ELECTIVES
Cultural Intelligence in Advertising
Strategic Promotion Management
Contemporary Practices in Strategic Planning
Discovery courses: Dallas Ad Industry, New York City Ad Industry, and SXSW
Directed Study
Practicum: Executive Internship
Account Management
Responsibility and Social Entrepreneurship
International Advertising
Creativity, Art, and Problem-Solving
Account Planning
Hands On with Analytics
* The above courses are ‘examples’ of electives and are offered based on semester (fall/spring), faculty availability, and course demand.
Register for a class by emailing our graduate coordinator, or learn more about the full Masters Degree program.
